About Us

Built for a new generation of riders who live life on their own terms, and backed by the legacy of HMC Group,
Firefox has grown into an active-lifestyle brand shaped by the needs and aspirations of Gen Z and Gen Alpha.
By creating products that support their independence, build their confidence, and reflect their
personal style, every Firefox becomes a vessel of self-expression.

2005
The First Spark

Firefox entered the Indian market with a premium range of mountain and all-terrain bikes, giving consumers access to higher quality options and breaking the status quo.

2006
New Directions

We began partnering with global icons, and brought international benchmarks in performance and safety to Indian riders.

2012
Foreshadowing an Era of Unstoppables

Introduced an expanded toolkit like folding bikes and specialized
gear, giving young riders more ways to move freely and express
who they are.
This year also saw the rise of our Company-Owned Hubs,
increasing our reach and reinforcing the vision that would fuel
Firefox’s future growth.

2015
Strengthening the Foundation

Firefox joins HMC Group, strengthening our retail bases and manufacturing capabilities, while enabling
growth across new categories and geographies.

2019
Raising Standards Through Global Partnerships

Launched advanced e-bikes and performance cycles, offering riders newer, cleaner and smarter ways to move

TODAY
The Future of Mobility

Firefox now has a recognisable presence in over 75+ cities including
key centres like Delhi, Mumbai, Bengaluru, Pune, Kolkata, Chennai, Lucknow, Guwahati, Bhopal, and many more across Tier-I and
Tier-II markets.
Our online presence also covers 19,000+ pin codes,
making Firefox more accessible than ever before.